Here are ten examples of social media campaigns that used psychology to attract customers and increase sales, along with some advice on how you too can use the same principles in your own social media marketing to improve your business: Photo courtesy of mkhmarketing (CC Attribution) Ten Examples of Social Media Campaigns Using Psychology By having something interesting to say. Social media demographics . Not all social networks are built equally. Sometimes social media—and life—moves so fast that we want things to slow down. Topic: 3 media examples of social psychology. Social media distorts the perception of what’s accepted. If we like talking about ourselves so much, what would make us share something of someone else’s? So it’s surprising to find that customers don’t feel the same way. People share content to relate to other people. We suggest a need for an informed social psychology of media that conceptualises media as social practice, and attends to media practices as they occur. Because it is still in its infancy, people don’t fully understand social media’s capabilities yet. Psychology of social networking. PDF | On Apr 1, 2015, Anna Kende and others published Putting the social (psychology) into social media | Find, read and cite all the research you need on ResearchGate Why? role in supporting the subject, promoting the development of social identity throu gh . How can brands create social media currency? According to Atlantic contributor and psychol… So between dopamine and oxytocin, social networking not only comes with a lot of great feelings, it’s also really hard to stop wanting more of it. Yes, social media making more people insecure. They said, “Our empathy for animals is us at our best.”. Understanding the psychology of social media and why people share online is the first step in creating better experiences, stronger relationships, and exponentially greater marketing content. Cultural changes that happen through mass media are always inter-related with Psychology. She is a member of the advisory board of the Social Media Certificate Program at UC Irvine. Human beings are known to be prone to … Social media facilitates a virtual form of interaction. The Social Media Psychologist is Ciarán Henderson MSc, a Consumer Psychologist, Student of Behavioural Science and Social Media Expert. Psychology plays an important role in social media’s success and it is influencing how business owners are using the various social media channels to market their products and services. How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS. The “looking-glass self” is a psychological concept that says that we can never truly see ourselves—we need our reflection from others in order to understand who we are. I really enjoyed digging into the psychology of social media for Mozcon and for you here! The good news is that very few people are genuinely addicted to social media, but still, it can be a concern - so what makes social platforms so addictive, and what should you do if you have concerns about your own usage? Scientists used to think dopamine was a pleasure chemical in the brain, but now we know what it actually creates is want. This can lead to feelings of insecurity—especially on Facebook, where we go to share our happiest, braggiest news. In case of businesses, consumers are more likely to respond to a company if they perceive it as important. While social psychology tends to be an academic field, the research that social psychologists perform has a powerful influence on our understanding of mental health and well-being. Jeff Goins wrote on our blog about this little-known research paper from the 1970s that attempts to create a unified theory of what makes something interesting. The psychology of social media Social media has had a profound effect on the way people engage with each other. Although the term may be taken to include the social activity of laboratory animals or those in the wild, the emphasis here is on human social behaviour. They are visual rather than verbal relationships where both parties maintain anonymity. With the existence of popular social media platform like Facebook, Instagram, Twitter, etc., it’s no wonder why people are so focused on basing their self-worth on other’s opinions. Things—and by extension, brands—are a huge part of who we are. There are many articles pronouncing the detrimental effects social media has on mental health, touting the increase of depression due to feelings of inadequacy, jealousy and anxiety.However, Psychology Today is also quick to point out that those “who use the site primarily to feel connected do not experience the negative effects”. Today, 92% of people in the U.S. regularly use stickers, emoticons or emojis in their online communication, and 10 billion emoji are sent around the world every day. Selfies could be considered the symbol of this current modern age. Social psychology, the scientific study of the behaviour of individuals in their social and cultural setting. They often show humans at their best — rescuing, fostering, caring. Or … tweet. So far we’ve just scratched the surface of what’s interesting and unique about social media. He said it was “almost like they were frustrated, like they were longing for something to like in return.”, On the other hand, polite reviews – even when they’re negative – cause a brand to be seen as more honest and wholesome. Nostalgia is universal across all cultures and it gives us a sense of social connectedness, feelings of being loved and protected. The psychology of social media addiction is often covered by Sociologists and psychologists who have also been exploring the effect of social networking on real-world relationshellops. But social media can also unite us. These days, we know them as social media trolls. Social psychology, the scientific study of the behaviour of individuals in their social and cultural setting. Feel free to republish the infographic on your own blog as long as a credit link is included to this article. 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